Cocoon and be Reborn
Reborn and metamorphosis are important aspects of the philosophy behind a beauty salon brand.
This is why we designated the core development concept of this design to be “emerge from the cocoon and be reborn.”
The store is located under the pedestrian overhangs of a busy street, so we installed a bench that extends to the front of the store.
This not only provides the neighborhood and the pedestrians with a friendly place to rest but also serves as a connection between the interior and exterior design that frames the everyday life in the store to be put on display.
The journey for the beauty treatment begins in the foyer encased under a ceiling of geometrically transformative design, evoking imagery of a cocoon that gently wraps around the space.
The curved wall inside the treatment area is covered in a round, cocoon-like design, hinting at the goal of helping customers break out of their cocoon and be reborn.
The final showering area is designed with an all-white color palette that contrasts with the rest of the store, signifying customers’ emergence from the cocoon and metamorphosis of body and mind at the end of the beauty session.